Our Story to Pashmina
In the late 1990s, Rajesh khanna decided to channel his passion and skills into establishing Surbhi Shawls, named after his beloved daughter, Surbhi. The business initially started with just a handful of weavers and a small workshop, but Rajesh had a vision to make it a global brand known for its exceptional craftsmanship and unique designs.
At first, the journey was not easy. The market was competitive, and modern machinery was rapidly replacing traditional craftsmanship. However, Rajesh remained unwavering in his dedication to preserving the art of Kani shawl making. He sought to strike a balance between tradition and modernity, combining age-old techniques with contemporary designs to attract a broader audience.
Surbhi Shawls began to gain recognition for its high-quality products and unique patterns.
In the heartwarming tale of Rajesh khanna Founder of Surbhi Shawls, an inspiring man who built a shawl brand with an unwavering dedication to preserving heritage and craftsmanship. Drawing from his deep passion and innate skills, Rajesh embarked on a mission to revive the art of traditional shawl making. Embracing the rich cultural heritage, he fused modern elements while retaining the authenticity of the craft.
His creations exuded timeless elegance and exquisite craftsmanship, captivating customers worldwide. Through his brand, he uplifted local artisans, empowering them to carry forward their ancestral legacy. Rajesh's journey stands as a testament to how passion and heritage can intertwine, nurturing a brand that thrives with a soulful touch.
Surbhi Shawls stands as a testament to the perseverance of Rajesh Khanna and his love for the heritage pashmina shawl, love for art and to support many artisan and uplift the livelihoods of many weavers.
